Google Marketing Platform Product Certifications identify qualified users who demonstrate the ability to perform critical tasks and workflows with Platform products. The certification exams are designed for users with real-world, hands-on experience using Google Marketing Platform products, and test on specific predetermined criteria aligned with critical job tasks. The certification exams are not recommended for users who don’t have direct product experience. About this exam The Creative Certification exam covers rich media creative setup using Google Web Design and Creative to build HTML5 and dynamic creatives. It also assesses the steps to preview, QA, and publish creatives to Campaign Manager, and then measure results. Users completing this exam should have experience with Studio and dynamic workflows, working with feeds, and the production of display ads with Google Web Designer and hand-coded creatives. This exam also covers knowledge related to workflow integration with trafficking and programmatic campaigns. The knowledge tested in this exam typically aligns with the following roles: Project Manager Creative Developer Designer/Animators Creative Director
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